Professor Dominika Maison

Faculty of Psychology, University of Warsaw

Professor of Psychology and Dean of the Faculty of Psychology at the University of Warsaw, expert in the field of consumer psychology and market research. She collaborates with a number of different universities all over the world, including the US, Belgium, Italy and Indonesia. Her scientific work covers, but is not limited to, the psychological processes underlying pro-social behaviour, in which she applies advanced methods of qualitative analysis.

She is the author and co-autor of 11 books, over 60 scientific articles and many other publications concerning the methodology of qualitative research, as well as segmentation analysis.

Books

  1. D. Maison (2019). The Psychology of Financial Consumer Behavior. Springer.
  2. D. Maison (2019). Qualitative marketing research. Understanding consumer behaviour. London: Routledge.
  3. K. Pawlikowska, D. Maison (2015). Polki. Spełnione Profesjonalistki, Rodzinne Panie Domu czy Obywatelki Świata? Warszawa: Wydawnictwo Uniwersytetu Warszawskiego.
  4. K. Stasiuk, D. Maison (2014). Psychologia konsumenta. Warszawa: PWN.
  5. D. Maison (2013). Polak w świecie finansów – o psychologicznych uwarunkowaniach zachowań ekonomicznych Polaków. Warszawa: PWN.
  6. D. Maison (2010). Jakościowe metody badań marketingowych. Jak zrozumieć konsumenta. Warszawa: PWN.
  7. Maison, D. (2004). Utajone postawy konsumenckie. Analiza możliwości wykorzystania metody IAT. Gdańsk: GWP.
  8. Grzelak, J. Maison, D. i Wąsowicz-Kiryło, G. (2000). Kultura negocjacyjna Polaków w kontekście integracji z Unią Europejską. Warszawa: Wydawnictwo Instytutu Spraw Publicznych.
  9. Maison, D. (2000). Zogniskowane wywiady grupowe. Jakościowa metoda badań marketingowych. Warszawa: PWN.
  10. Maison, D. (1997). Jak powstają stereotypy narodowe. Oficyna wydawnicza Wydziału Psychologii Uniwersytetu Warszawskiego.

Chosen articles

  1. Maison, D., Marchlewska, M., Sekścińska, K., Rudzinska-Wojciechowska, J., Łozowski, F. (2019). You don’t have to be rich to save money: On the relationship between objective versus subjective financial situation and having savings. PlosOne.
  2. Maison, D., Marchlewska, M., Syarifah, D., Zein, R.A., Purba, H.P. (2019). Explicit Versus Implicit “Halal” Information: Influence of the Halal Label and the Country-of-Origin Information on Product Perception in Indonesia. Frontiers in Psychology, 9, 1-7. doi: 10.3389/fpsyg.2018.00382.
  3. Sekścińska, K., Rudzińska-Wojciechowska, J., Maison, D. (2018). Future and Present Hedonic Time Perspective and the Propoensity to Take Investment Risk: The Interplay Between Induced and Chronic Time Perspective. Frontiers in Psychology, 9. doi: 10.2289/fpsyg.2018.00920.
  4. Trzcińska, A., Sekścińska, K., Maison, D. (2018). The role of self-control and regulatory foci in money-saving behaviours among children. Current Psychology.
  5. Sekścińska, K., Rudzińska-Wojciechowska, J., Maison, D. (2018). Individual differences in time perspectives and risky financial choices. PAID, 120, 118-126.
  6. Maison, D., Oleksy, T. (2017). Validation of EEG as an Advertising Research Method: Relation Between EEG Reaction Toward Advertising and Attitude Toward Advertising Issue (Related to Political and Ideological Beliefs). [in] K. Nermend & M. Łatuszyńska (eds.) Neuroeconomic and Behavioral Aspects of Decision Making. Springer Proceedings in Business and Economics. DOI 10.1007/978-3-319-62938-4_18
  7. Maison, D., Pawłowska, B. (2017). Using the Facereader Method to Direct Emotional Reaction to Controversial Advertising Referring to Sexuality and Homosexuality. [in] K. Nermend & M. Łatuszyńska (eds.) Neuroeconomic and Behavioral Aspects of Decision Making. Springer Proceedings in Business and Economics. DOI 10.1007/978-3-319-62938-4_20 
  8. Maison, D., Maliszewski, N. (2016). „Worse but Ours”, or „Better but Theirs”? – The role of Implicit Consumer Ethnocentrism (ICE) in Product Preference. Frontiers in Psychology, 7, 1-17. (35 p.)
  9. Sekścińska, K, Maison, D., Trzcińska, A., (2016). How People’s Motivational System and Situational Motivation Influence Their Risky Financial Choices, Frontiers in Psychology, 7, 1-12. (35 p.)
  10. Sekścińska, K, Trzcińska, A., Maison, D. (2016). The Influence of Different Social Roles Activation on Women’s Financial and Consumer Choices, Frontiers in Psychology, 7, 1-13. (35 p.)
  11. Maison, D. (2016). Implicit Association Test (IAT): Using Computer-Based Methods to Measure Consumer Implicit Attitudes. [in] K. Nermend & M. Łatuszyńska (eds.) Selected Issues in Experimental Economics. Springer Proceedings in Business and Economics. DOI 10.1007/978-3-319-28419-4_8
  12. Wezowski, K. & Maison, D. (2016). Reading Facial Expression to Understand Human Videos (METV): The New Tool for Experimental Economics. [in] K. Nermend & M. Łatuszyńska (eds.) Selected Issues in Experimental Economics. Springer Proceedings in Business and Economics. DOI 10.1007/978-3-319-28419-4_10
  13. Sekścińska, K, Trzcińska, A., Maison, D. (2016). The Influence of Different Social Roles Activation on Women’s Financial and Consumer Choices, Frontiers in Psychology.
  14. Ardi, R., Maison, D. (2015). Psychological Determinants of Online Disclosure on Facebook: Differences between Indonesian and Polish users. Global Journal of Business and Social Science Review, 3, pp. 196-213 (ISSN 2289-8506)
  15. Ardi, R., Maison, D. (2015). Profiling Facebook users: who is the open-attentive user in Facebook?. Izviestia Uralskovo Fiedralnovo Univiersitata, 3, 91-101.
  16. Ardi R., Maison D. (2014). How do Polish and Indonesian disclose in Facebook. Journal of Information, Communication and Ethics in Society, 12, 195-218.
  17. Maison D. (2014). Values and Lifestyle Segmentation of Poles 55+ and It’ s Implications for Consumers’ Attitudes and Behaviour. Management and Business Administration. Central Europe.  vol. 22, nr 4(127), 78-94.
  18. Maison, D., Greenwald, A. G., & Bruin, R. H. (2004). Predictive validity of the Implicit Association Test in studies of brands, consumer attitudes, and behavior. Journal of Consumer Psychology, 14, 405-415.
  19. Maison, D. i Mikołajczyk, T. (2003). Implicit Association Test – teoria, interpretacja i wątpliwości wokół metody. Studia Psychologiczne, 41, 69-88.
  20. De Pelsmacker, P., Maison, D., Geuens, M. (2002). Emotional and rational advertising messages in positive and negative Polish media context. [w] Taylor, C.R. New directions in international advertising research. Advances in international marketing. Vol. 12, 121-135.
  21. Maison, D., Greenwald, A.G. i Bruin, R. (2001). The Implicit Association Test as measure of implicit consumer attitudes. Polish Psychological Bulletin. 32, 61-70.
  22. Maison, D. (1995). Do we say what we think? On the implications for research of an anti-discrimination norm. Polish Psychological Bulletin. 26, 175-187.
Kontakt

Instytut Psychologii PAN
ul. Jaracza 1
00-378 Warszawa

dr Marta Marchlewska
e-mail: mmarchlewska(at)psych.pan.pl