Faculty of Psychology, University of Warsaw
Professor of Psychology and Dean of the Faculty of Psychology at the University of Warsaw, expert in the field of consumer psychology and market research. She collaborates with a number of different universities all over the world, including the US, Belgium, Italy and Indonesia. Her scientific work covers, but is not limited to, the psychological processes underlying pro-social behaviour, in which she applies advanced methods of qualitative analysis.
She is the author and co-autor of 11 books, over 60 scientific articles and many other publications concerning the methodology of qualitative research, as well as segmentation analysis.