Aleksandra Furman

Faculty of Psychology, University of Warsaw

Psychologist, market and opinion researcher, graduate of the University of Warsaw. She has several years of experience in conducting scientific research, acquired both in academic institutions, as well as research companies. She is preparing her PhD thesis on the subject of the influence of consumer’s prosocial orientation on the reaction to socially engaged marketing involving different beneficiaries.

Presently, she is carrying out social research, using both quantitative, as well as qualitative methods, including segmentation. Academically she is interested in how personality conditions different prosocial and participative behaviours.



Instytut Psychologii PAN
ul. Jaracza 1
00-378 Warszawa

dr Marta Marchlewska
e-mail: mmarchlewska(at)